The Great Resignation is demanding; Career Fair Plus is your custom energy boost. So, let’s brainstorm easy action steps to re-energize job seekers and increase attendance.
Hear ye, hear ye!
Promote your recruiting or hiring event where your target job seekers will see it. Consider purchasing advertising in industry newsletters, community papers, or industry-specific job boards. Have a limited budget? No problem, create a buzz with social media posts, especially from past attendees who landed jobs after participating in one of your recruitment events. Enhance your website with an event-specific landing page or a pop-up message. Radio and television stations often make public service announcements (PSAs); ask if they’ll promote your event.
How big is your car’s back window?
Can you write the event name, date, time, and location with a bottle of shoe polish? We’re serious: think about how many people you drive by just going to the grocery store. If even a few are job hunting, your mobile message could make their day and bring more candidates to participating employers’ attention.
And, of course, there’s always the original bulletin board with cork and thumbtacks: post flyers in restaurants, coffee shops, or local businesses your target audience frequents. For campus events, grab some push pins and head for dorm lobbies, common areas, department chairs’ or advisors’ offices, and team facilities before the next home game! This might be time-consuming, but it’s a double win: you’re blanketing the area with event information and getting those coveted 10,000 steps!
If you build their confidence, they will come
Some job seekers are naturally confident, and others start worrying about making a good impression when they hear about a recruiting or hiring fair. As the program host, you can help build candidates’ self-assurance and increase attendance with pre-event workshops.
Offer job seekers opportunities to shape or improve their personal brand and confidence by:
● Revitalizing resumes
● Crafting elevator pitches
● Dressing professionally
● Choosing appropriate video backgrounds
Have fun, literally
Interject some fun into your recruiting and hiring events to engage participants beyond their one-to-one or group meetings. Whether in-person, virtual, or hybrid, you can organize subject matter presentations or industry speakers.
Add a “bingo card” contest to drive job seekers to recruiters’ booths (virtual or actual) and facilitate conversations. Or ask employers to donate prizes you’ll raffle off throughout the event. This is a low-cost, easy way for them to raise brand awareness among candidates.
On-site or online, free food is on target
Complimentary snacks, coffee, water, or soda make people happy during on-site events. It also keeps hungry or thirsty job seekers at your event longer. You can feed virtual attendees by giving away (see “Have fun, literally” above) eCards to restaurants or carryout delivery services. And remember your employers, they need refueling and hydrating, too.
Better technology, better recruiting & hiring outcomes
Creative promotions, pre-event workshops, fun interactions, and free food score points with job seekers and recruiters. Complicated or unreliable software can quickly void your and your teams’ hard work.
Give yourself and your participants reliable connections with unlimited bandwidth to meet virtually. Digitally enhance your on-site meetings to enable pre-scheduling and advance metrics. Set yourself up to track enrollment and candidate interest weeks ahead of the event. Put employer and job seekers’ profiles at each other’s fingertips.
You can do all those things and more with Career Fair Plus. Elevate your recruiting and hiring events--before someone else signs the candidates your employers want! So, schedule your call or click around our in-person, virtual, hybrid, or job seeker pages!
