Career Fair Plus (CF+) partners with organizations ready to accelerate time to hire and create great candidate experiences. Corporate, university-based, education, and non-profit hiring teams trust our enterprise recruiting software to deliver an accessible, inclusive digital platform. Turning blue is one way we’re delivering on that trust.
The original CF+ bright green is now a fresh, engaging blue!
In business lingo, changing company colors and images is called rebranding. Our CF+ style change is more significant than that, however. We’re transforming everything from our logo to website to mobile apps to ensure people we’ve never met can easily meet each other.
Meaningful job search connections
Recruiting and hiring teams rely on CF+ software to facilitate meaningful connections between job seekers and employers. In-person, candidates use our mobile app to research companies and our interactive maps to show up on time for pre-scheduled meetings. Job seekers attending virtual events use our platform to showcase their professional and academic achievements, reserve one-to-one video chats, or attend group sessions as the first step in an interview process.
It’s a proven process through which small businesses and multinational corporations consistently find talented employees. Until a highly qualified candidate has trouble viewing a screen.
Ensuring accessibility and inclusivity
Let’s start with the general definitions of accessible and inclusive, then look at what these words mean in our screen-centric world. According to the Oxford Lexico dictionary:
accessible = able to be reached, entered, or used by people who have a disability
inclusive = aiming to provide equal access to opportunities and resources for people who might otherwise be excluded or marginalized, such as those having physical or intellectual disabilities or belonging to other minority groups
When we talk about technology, specifically our monitors and mobile device screens, accessibility and inclusion mean giving people with disabilities equal access to information a company gives others so they’re included in the digital messaging. So they can use electronic tools equally well.
If you’ve heard the terms “ADA, or 508, compliant,” you’re hearing people talk about this digital access. The Americans with Disabilities Act (ADA) guarantees civil rights of people with disabilities regarding digital commerce, and Section 508 of the Rehabilitation Act of 1973 addresses access to Government information and communications technology. Similarly, the Web Content Accessibility Guidelines (WCAG) ensure, users with disabilities can access the same functionality and information as technology users without disabilities. The US government defines and regulates what makes a website or technology accessible.
Turning blue is one part of our ongoing commitment to job seekers, recruiters, event hosts, and ADA compliance. The muted palette you see on your favorite CF+ pages improves digital experiences for our neurodivergent users by diminishing visual glare. The new blue meets optimum text contrast standards, increasing legibility for all users.
Beyond the blue
Of course, there’s more to ensuring digital accessibility and inclusion than new brand colors. The Career Fair Plus folks who amaze us daily (a.k.a., our developers) are also improving keyboard navigation and screen reader usability. And they’ll help the rest of us–especially our live support team everyone raves about–help you as each new function appears.
A team effort
Meeting technology standards is complicated, particularly with a platform as robust and customizable as CF+. Without geeking out too far, let’s simplify and say we’re working towards meeting 61 current standards and constantly monitoring best practices.
We’ll do more of the extensive customer research and internal polling that shaped our rebranding. Of course, user feedback will always be our favorite source of inspiration. And speaking of, please use firstname.lastname@example.org to ask questions and tell us what you think of the new look!
Curious about website compliance? Check out these sources: