As you plan your promotion of the next career fair, for your career services department, you are likely thinking about the ways available to get your message out. In our modern world, there are more and more ways to advertise. Our first instinct is to post on social media or send out an email blast - but what happened to traditional career fair promotion? While you create your Facebook events and craft compelling Instagram posts, keep in mind old-school methods, such as fliers, radio ads, and television spots.

As a career service professional, you know you make a positive difference in students’ lives. It’s awesome to have meaningful work, but sometimes limited budgets and resources can make your job challenging, even exhausting.

College students spend a significant amount of time on their smartphones, so social media platforms like SnapChat, Facebook, Twitter, and Instagram are excellent ways to promote your college career fair. But how do you get started? Here are some strategies we at have found to be highly successful.

 There are thousands of career fairs every year. How can you make yours stand out? The key to successful career fair promotion is to start early and organize. Here are 7 tips to excelling at career fair promotion.